As with many good ideas, the name Nurture Therapy was conceived at brunch with friends. I was actually helping another friend brainstorm a name for her women-driven business and suggested Nurture. Nurture means to care for and encourage the growth or development of; to supply with nourishment. I liked that the name implied a feminine-strength and inherent caring of self and others. My friend politely declined the name suggestion and we decided that it would be a better fit for my future practice, if and when, I decided to start a group practice. And so the name was with me for almost a year before anything came of it.